By
Dan Kennedy
The 15 people
in my Platinum Inner Circle Mastermind Group are the
Navy SEALS of marketing. They are fast-acting,
ruthless, aggressive “commandos” when it comes to making
gobs and gobs and gobs of money.
Just to be in
this group, each member pays $7,200.00 for the year.
Plus the costs of traveling to four meetings that take
place in private, behind closed, locked doors. They
sign a strict confidentiality pledge to each other, so
they can share their most prized and profitable
discoveries.
Some of these
15 do consulting -- and, on average, it costs $500.00
to $1,000.00 an hour to buy their time and advice, and
you probably have to get in line. Others NEVER reveal
their methods and business secrets, for any price.
Some teach other subjects, but keep the marketing
strategies they use personally “close to the vest.”
I collect the
$7,200.00 from each of them, to organize it all and run
the meetings. But the truth is, I get just as much out
of these meetings as they do; in fact, I marvel at what
I discover!
Now, here is
what I persuaded everybody to do: take one extra day,
get in a room together, turn on the tape recorder, and
have a wide-open, can-you-top-this
round-and-round-and-round-the-table discussion of their
very best marketing and moneymaking ideas just about
anybody can use to rev up their business and income.
I prepared a
series of provocative questions. I did my best to
impose some order and control to the day. But mostly,
like a bull-rider, I just hung on.
The result: a
set of 6 audio tapes unlike any you’ve ever heard.
Imagine,
these 15 moneymaking commandos ALL spilling their guts,
ALL contributing to the maelstrom of ideas, insights and
very specific advice pouring across the conference table
like gasoline on fire. We had a pro there to tape it
all, for the best possible audio quality given the
situation. It’s been edited to keep the meatiest parts
and lop off the fat.
MAY I MAKE YOU A WAGER?
I’ll bet you
the biggest steak in Texas you just cannot listen
to these tapes only once.
You’ll be
whacking the Pause button like some crazed monkey, to
jot down one sizzling hot idea after another you want to
act on. You’ll have to listen to ‘em all a number of
times or you’ll miss more than you get, because it’s all
coming at you rapid-fire.
Getting a
“down-load” of experience and thinking about marketing
from any ONE of this crack commando squad would
certainly be worthwhile. But from all FIFTEEN?
And keep in
mind, this is NOT some carefully thought out, scripted
and read presentation, where the “guru” has had plenty
of time to deliberately leave certain things out and
hold certain things back, to selectively share his
methods. This was a blow-the-doors-off discussion, with
everybody thinking on their feet and, to some extent,
trying to top the other guy.
Some Of The Amazing
How-To
Secrets And
Strategies
Revealed In These Unique
Audio Recordings:
1.
How to easily command prices significantly
higher than your competitors: one word
that will change what you sell and how you sell it
2.
A simple technique to obtain more referrals
from customers: how to put “timing” on
your side
3.
Exactly what one Member says to his customers to
create a steady stream of new referrals (a script you
can use from Bill Glazer)*
4.
How to increase the average size of each
customer’s purchase AND the frequency of repeat
purchases......increase sales and
profits without getting more new customers
5.
How to create “continuity income”
in virtually ANY business
6.
How to sell “pre-paid services” to put an iron
cage around customers: a practical approach to
‘customer loyalty…..how to make your
customers blind, deaf and dumb to your competitors.
7.
How one “little change” in the way phones are
answered added over a million dollars to one business’
bottom line......and a larger lesson about managing
for maximum profit
8.
How to allocate your advertising funds and
efforts against certain timing issues: learning to
fish when the fish are biting
9.
What Dan Kennedy says about “contrarian
marketing”
10.
“THE discovery that finally took
our company over the 5-million dollar sales mark” - T.J.
Rohleder
11.
How to re-organize the way you work to
immediately get more done every day: a
profoundly simple formula*
12.
How to use but not be abused by communications
technology....how to qualify, pre-screen and
pre-sell.
13.
Dr. Bob Willis’ example of a simple
one-page letter anyone can use to tap into a
whole new source of new customers (Word for word, for
you to use)*
14.
Bill Glazer: THE most frequently made
mistake in retail advertising - it’s easily
fixed
15.
A headline trick: improve quantity AND
quality of ad response
16.
“EXACTLY how I design my envelopes and put
together my direct-mail for maximum response” - Michael
Kimble (TESTED and proven approach.)*
17.
What to do when a direct-mail campaign you
believed in fails.
18.
A critically important, oft misunderstood
marketing principle: how to shoot yourself in the foot
in direct-mail (Dan Kennedy)
19.
DOUBLE YOUR RESPONSE: Bill Glazer’s
tested and proven “best” strategy
20.
A little “gimmick” that boosts likelihood of your
envelope being opened dramatically*
21.
“How I Increased Response By 92% - With A
Dirt-Cheap Addition To My Marketing”....a tool
you can use!*
22.
A “different” way to use testimonials
(John Rubio)*
23.
DOUBLE response from FAX-marketing (Reed
Hoisington)
*Important Note: these are PRACTICAL TOOLS YOU CAN USE
instantly, not just “ideas.” Make no mistake, this
entire roundtable discussion produced hundreds of
practical tips, strategies, insights into the techniques
behind successful marketing campaigns - plus these very
specific tools to use, any one of which could easily be
worth tens of thousands of dollars to you.
I know for a fact of
six different Platinum Members last year who each made
well over $100,000.00 by implementing ONE idea that came
out of the blue, at one of these meetings.
Who knows
what’ll occur to you as you listen in on an entire day’s
output?
So, what
will you pay for the privilege?
There are all
kinds of ways to set a price. Here’s what I did. First
of all, I had each of these Platinum Members write a
price down on a piece of paper what they thought ought
to be charged to let somebody sit in on a day of a
regular Platinum Meeting, let alone one targeted at
covering “the best” strategies we all know and
use.
Second, I
actually surveyed a few dozen of my clients and regular
Inner Circle Members and told them to bid, as if only
the highest bidder would get the one and only set of
tapes from such a session.
So, what do
you think the number was, arrived at by the Platinum
Members? It averaged out to $2,100.00.
And, maybe
more relevant - what do you think the highest bid was?
Get this: it was $5,000.00. And I promise you, he was
serious. In fact, the LOWEST bid, the “cheapskate” bid
was $595.00.
So, after
considerable discussion, we’ve agreed on a price of
just $199.00.
If you want
to know how to use marketing weaponry, to be a
moneymaking commando, I don’t know where else you could
look for better training than this gathering of the 15,
on this day, available on these tapes.
#1350
“Dan Kennedy’s Platinum Inner Circle Mastermind
Tapes”…………….…….$199.00
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